IIM Executive Program In Strategic Digital Marketing & Analytics - II Batch
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IIM Executive Program In Strategic Digital Marketing & Analytics - II Batch

Become a Strategic Digital Marketing expert by specializing in Digital Marketing Analytic, Social Media, Content Marketing, and understand the emerging world of Digital Marketing, systematic decision making based on powerful proven analytical techniques.

In Association With

associtation


Live Lectures
every weekend
18th December
Slot One Closing


Suggested study
10-12 hrs/week
EMI Options
Starting at INR 6500/-

Batch Start Date
Dec, 2021



Program Overview

The Strategic Digital Marketing and Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making. The IIM Rohtak course will provide you with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques. The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analyses.

Admission Cycle Closing 1st SlotAdmission Cycle Closing
18th December, 2021

iim rohtak course durationDuration
4 Months

iim rohtak campusCampus Immersion
IIM Rohtak


Key Features

focused Focused Study on Digital Revolution & Trends
Designing Digital Marketing Strategies Designing Digital Marketing Strategies
Certifications from IIM ROHTAKCertifications from IIM ROHTAK
Conjoint Analysis for Product DevelopmentConjoint Analysis for Product Development
Acquire Customer Behavior Segmentation TechniqueAcquire Customer Behavior Segmentation Technique
Case Based PedagogyCase Based Pedagogy
Email Marketing Analytics & Google AnalyticsEmail Marketing Analytics & Google Analytics
Learn Developing a Growth Marketing CapabilityLearn Developing a Growth Marketing Capability
Analyze Funnel Data and Understand User BehaviorAnalyze Funnel Data and Understand User Behavior
Discover Translate Data-driven Insights & Marketing StrategiesDiscover Translate Data-driven Insights & Marketing Strategies
Demographics Affect and AnalysisDemographics Affect and Analysis
Search Engine Optimization Best PracticesSearch Engine Optimization Best Practices

Program Overview

The Strategic Digital Marketing and Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making. The IIM Rohtak course will provide you with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques. The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analyses.

Admission Cycle Closing 1st SlotAdmission Cycle Closing 1st Slot
18th December, 2021

durationDuration
4 Months

iim rohtak campusCampus Immersion
IIM Rohtak


Key Features



Focused Study on Digital Revolution & Trends Focused Study on Digital Revolution & Trends


>Designing Digital Marketing Strategies Designing Digital Marketing Strategies


Certifications from IIM ROHTAKCertifications from IIM ROHTAK


Conjoint Analysis for Product DevelopmentConjoint Analysis for Product Development


Acquire Customer Behavior Segmentation TechniqueAcquire Customer Behavior Segmentation Technique


Case Based Pedagogy Case Based Pedagogy


Email Marketing Analytics & Google AnalyticsEmail Marketing Analytics & Google Analytics


Learn Developing a Growth Marketing CapabilityLearn Developing a Growth Marketing Capability
Analyze Funnel Data and Understand User BehaviorAnalyze Funnel Data and Understand User Behavior
Discover Translate Data-driven Insights & Marketing StrategiesDiscover Translate Data-driven Insights & Marketing Strategies


Demographics Affect and AnalysisDemographics Affect and Analysis


search Engine Optimization Best PracticesSearch Engine Optimization Best Practices


Acquire Abilities on Content ManagementAcquire Abilities on Content Management


Who Is This Program for?

Seeking for Strategic Digital Marketing Career,....Show More Traditional Digital Marketers, Businesspersons, Brand & Communication Managers, PR Professionals, Sales & Marketing Professionals. Show Less

What Will I Learn From the Program?

Digital Marketing Analytics Tools, Emerging Digital Technologies,....Show More Search Engine Optimization (SEO) Best Practices, Critical Digital Marketing Evaluations, Branding, SEM and 360 Digital Marketing Skills… Show Less



Why This Program Is Important For Me?

Internet has significantly revolutionized various aspects....Show More of a company’s operations. Not only it has obsoleted many traditional marketing strategies, it has resulted in the instant access to vast amount of information about consumers, their choice, perception about the firms and their offering. Though its role started as an alternate channel of distribution, Internet is fast intruding into core marketing domains such as advertising, sales, creation of word-of-mouth customer service, new product design and even branding. The program will make you industry Ready.... Show Less

What Are The Benefits Of Being Strategic Digital Marketing Professional?

Traditional digital marketing roles are obsolete as the emerging....Show More world of digital marketing requires professionals with digital marketing analytics skills, decision making based on powerful proven analytical techniques. Hence, you can look forward to getting into a role as Strategic Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media, and Content Manager… Show Less





Tools Covered



Curriculum

Best-in-class content by leading Faculty and industry leaders in the form of videos, cases, projects and live classes

Term1
Term2
Term3
Term4
Term5
Term6
Term7
Term8
Term9
Term10
Term11
Term12
Term13
Term14
Term15
Term16
Term17
Term18

Introduction to the Course and Case Method pedagogy
  • Digital Revolution, Changing trends in Marketing
  • Rising relevance of marketing analytics

Marketing Data Analytics
  • Analyzing Sales
  • Analyzing how Demographics affect sales
  • Pulling data from a pivot table

Charts to Summarize Marketing Data
  • Combination Charts
  • Summarize Market Research Surveys
  • Making Chart Labels Dynamic
  • Summarizing Monthly sales – Force Rankings
  • Control Data in a Chart
  • Using Sparklines
  • Creating the End- of – Week Sales Report

Estimating Demand Curves and Optimize Price, Price Bundling
  • Estimating Linear and Power Demand Curves
  • Optimize Pricing
  • Pricing Using Subjectively Estimated Demand Curves
  • Pricing Multiple Products
  • Why Bundling
  • Find Optimal Bundle Prices

Conjoint Analysis for product development
  • Conjoint Analysis Exercise from the Handout (to be distributed before class In-class Exercise)

Calculating Customer Lifetime Value and Online Market Segmentation
  • In-class Exercise

Digital Marketing Planning and Strategy
  • Aligning Digital Strategy with Business Objectives
  • Target markets and creating digital personas
  • Understanding User Behavior and reaching target audiences digitally
  • Designing Digital Marketing Strategy

Content Marketing
  • Engagement of People and Probable Customers
  • Managing Content on different Platforms

Digital promotions: Sponsored Search Marketing
  • Overview of Google Ad-words
  • Ad-words Account Structure, Ad Creating Formats
  • Targeting Methods
  • Advanced Search Network Advertising, Keyword Planner

Regression and Correlation
  • Multiple Regression to forecast sales
  • Modeling Trend and Seasonality
  • Ratio to Moving Average Method
  • Winter’s Method

Positioning Analytics – how to position your brands/ companies
  • Case: The Evolution of Brand India, 2014, Ivey Publishing

Customer choice Analytics

Display Email and Mobile Advertising
  • Display Targeting Methods
  • Display Ad Planner
  • Email Design and Functionality
  • Email Marketing Analytics
  • Email Optimization And Testing

Social Media Marketing
  • Leveraging Social Media Platforms
  • Measuring ROI of Social Media Platforms

Website Optimization & Web Analytics
  • Functional Design and Layouts
  • Optimizing UI/UX
  • Landing Page Design
  • Website Tools

Social & E – commerce
  • M- Commerce and Social Commerce
  • E- Tailing

Integrated Media Planning: Combining Offline and Online
  • Overview
  • Strategies and Techniques

Project Discussion
  • Project Presentations
Online Applications


Curriculum

Best-in-class content by leading Faculty and industry leaders in the form of videos, cases, projects and live classes

TERM 1: Introduction to the Course and Case Method pedagogy

TERM 2: Regression and Correlation

TERM 3: Marketing Data Analytics

TERM 4: Positioning Analytics – how to position your brands/ companies

TERM 5: Charts to Summarize Marketing Data

TERM 6: Customer choice Analytics

TERM 7: Estimating Demand Curves and Optimize Price, Price Bundling

TERM 8: Display Email and Mobile Advertising

TERM 9: Conjoint Analysis for product development

TERM 10: Social Media Marketing

TERM 11: Calculating Customer Lifetime Value and Online Market Segmentation

TERM 12: Website Optimization & Web Analytics

TERM 13: Digital Marketing Planning and Strategy

TERM 14: Social & E – commerce

TERM 15: Content Marketing

TERM 16: Integrated Media Planning: Combining Offline and Online

TERM 17: Digital promotions: Sponsored Search Marketing

TERM 18: Project Discussion



Online Applications


Programme Faculty

One of the top management faculties in India.
Instructor Neha Bhardwaj

Dr. Neha Bhardwaj

Ph.D : FMS, Delhi

Dr. Neha Bhardwaj is a faculty in the Marketing area at IIM, Rohtak. She has her doctorate from Faculty of Management Studies (FMS), University of Delhi. She completed her MBA from IBS, Hyderabad and her Bachelors in Technology (B.Tech) from Himachal Pradesh University. She was awarded the Junior Research Fellowship from the UGC in 2012. Prior to joining IIM Rohtak, Neha worked as a faculty member for over 5 years, teaching management students. Neha has published papers in reputed international journals as well as presented her work at reputed international and national conferences.


  • Professionals will gain theoretical & practical understanding of Strategic Digital Marketing & Analytics with new emerging technologies and tools.

  • 70% attendance in the live sessions is the minimum eligibility to obtain the certificate.

  • Learn social media tools
IIM Rohtak Certificate Sample

  • Professionals will gain theoretical & practical understanding of Strategic Digital Marketing & Analytics with new emerging technologies and tools.
  • 70% attendance in the live sessions is the minimum eligibility to obtain the certificate.
  • Learn social media tools
IIM Rohtak Certificate Sample

Admission Timeline


iim admission timeline

Programme Fee

INR 60,000 (+ GST)

  Enrollment Fee   – INR 20,000 (+ GST )

  Instalment 1 Fee – INR 20,000 (+ GST)

  Instalment 2 Fee – INR 20,000 (+ GST)


Admission Process



Online Application


Profile Shortlisting


Enrollment process


Enrollment

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  • Interface with Industry Experts
  • Faculty with Rich Academic and Industry Experience
  • Comprehensive and rigorous programme from IIM
  • Peer group learning


I’m Interested in this Program








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Frequently Asked questions ❓

Answer: You will be awarded with an Executive Certificate in Strategic Digital Marketing & Analytic from Indian Institute of Management Rohtak (IIM Rohtak).

Answer: At least 10 hours per week of time commitment is expected to be able to graduate from the program.

Answer: The program will be revolving around Digital Marketing 360 and trending analytics techniques and tools in Digital Marketing. You may explore more here.

Answer: Yes the program will have a project work!