IIM Rohtak-Executive Program In Product & Brand Management
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IIM Rohtak-Executive Program In PRODUCT AND BRAND MANAGEMENT

The course would enable participants to evolve an understanding of the emerging technologies, methodologies in Product and Brand Management. The program would produce new opportunities into product and brand management.

In Association With

associtation


Live Lectures
every weekend
30th October
Slot One Closing


Suggested study
10-12 hrs/week
EMI Options
Starting at INR 6500/-

Batch Start Date
Dec, 2021



Program Overview

Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers.
Product and brand management certification program with IIM Rohtak is a management certification course for 5 months in which you will learn from India’s leading faculty and industry mentors about the technologies and methodologies that assist you to strengthen the brand’s position and overcome the threats.
Product and Brand Management plays a vital role in business strategy. Whether you are a brand manager, product marketer, business leader, or entrepreneur, this certificate course will be very beneficial for you to enhance your product or brand’s market value. This program will help you to build a foundation block for your brand and a better understanding of the customer approach. By completing this course, you will become expertise in making critical decisions about brand repositioning and extension. You’ll get the opportunity to learn important facets of analyzing, understanding and managing your product and brand for generating long-term value as well as highest success. After taking up this course, you will be able to manage both products and brands to engage more audience. Not only this, you will also dive deeper into the business impact of product and brand management initiative and systematically strategize plans to excel in the field.

Admission Cycle Closing 1st SlotAdmission Cycle Closing
30th October, 2021

iim rohtak course durationDuration
5 Months

iim rohtak campusCampus Immersion
IIM Rohtak


Key Features

focused   Certifications from IIM ROHTAK
focused   Case Based Pedagogy
focused  TAM, SAM Market Analysis
focused  AARRR & HEART Framework & Cohort Analysis
focused  MVP & its Importance
focused  Learn Product Conceptual Design Process
focused  Applied Product Mix Strategies
focused  Acquire Abilities to design Brand Management Strategies
focused   Learn Product Differentiation Strategies

Program Overview

Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers. When an organization makes its products and services attached to its clients is Brand Management, whereas the way of reaching a product to customers and generating a positioning value in the market is Product Management. Product and brand management certification program with IIM Rohtak is a management certification course for 5 months in which you will learn from India’s leading faculty and industry mentors about the technologies and methodologies that assist you to strengthen the brand’s position and overcome the threats. Product and Brand Management plays a vital role in business strategy. Whether you are a brand manager, product marketer, business leader, or entrepreneur, this certificate course will be very beneficial for you to enhance your product or brand’s market value. This program will help you to build a foundation block for your brand and a better understanding of the customer approach. By completing this course, you will become expertise in making critical decisions about brand repositioning and extension. You’ll get the opportunity to learn important facets of analyzing, understanding and managing your product and brand for generating long-term value as well as highest success. After taking up this course, you will be able to manage both products and brands to engage more audience. Not only this, you will also dive deeper into the business impact of product and brand management initiative and systematically strategize plans to excel in the field.

Admission Cycle Closing 1st SlotAdmission Cycle Closing 1st Slot
30th October, 2021

durationDuration
5 Months

iim rohtak campusCampus Immersion
IIM Rohtak


Key Features

focused Certifications from IIM ROHTAK
focused Case Based Pedagogy
focusedTAM, SAM Market Analysis
focusedAARRR & HEART Framework & Cohort Analysis
focusedMVP & its Importance
focusedLearn Product Conceptual Design Process
focusedApplied Product Mix Strategies
focusedAcquire Abilities to design Brand Management Strategies
focused Learn Product Differentiation Strategies


Who Is This Program for?

Aspirant seeking to have fastest career....Show More growth into Prodcut Management, Brand Management & Luxury Brand Management Roles. Show Less

What Will I Learn From the Program?

Gain competency to build and manage the end....Show More -to-end product lifecycle successfully Apply Environmental analysis, competitive analysis, TAM, SAM user research method, user need gathering, user journey mapping, conceptual design, and wireframe. Show Less







Tools Covered



Curriculum

Best-in-class content by leading Faculty and industry leaders in the form of videos, cases, projects and live classes

Term1
Term2
Term3
Term4
Term5
Term6
Term7
Term8
Term9
Term10
Term11

  • Product marketing concept and Category Management
  • MVP and its Importance
  • User Research Methods
  • Customer Need Gathering process
  • User Journey Mapping
  • Conceptual Design
  • Wireframe

  • During crisis, Product Portfolio
  • Product Mix Strategy.
  • Segmentation & Product differentiation Strategies.
  • Pricing Model Strategies
  • Go to market strategy
  • MIX Marketing
  • Acquisition, Activation, Retention, Engagement, Referral Strategies

  • Competition, Uncovering Needs, Buyer Behavior Analysis.
  • Qualitative & Quantitative Research Methods.
  • Product Testing & New Product Pricing
  • Disruption and Innovation, (including service innovations in e-commerce).

  • Testing and Validating MVP
  • Identifying Metrics: AARRR & HEART Framework
  • Segmentation & Cohort Analysis

Digital promotions: Sponsored Search Marketing
  • Overview of Google Ad-words
  • Ad-words Account Structure, Ad Creating Formats
  • Targeting Methods
  • Advanced Search Network Advertising, Keyword Planner

  • Environmental Analysis
  • Competitor Analysis
  • Market Sizing
  • TAM, SAM, Target Market
  • R&D, Interviews, Surveys

  • Building B2B Product
  • Building B2C
  • B2C & B2B Scenario

  • Canvas-BCG
  • Ansoff matrix
  • Michael Porte

  • Consumer brand knowledge & Managing brand portfolios.
  • To brand or not to brand Strategy.
  • Brand positioning and positioning map.
  • Brand building strategies.

Online Applications



Curriculum

Best-in-class content by leading Faculty and industry leaders in the form of videos, cases, projects and live classes

TERM 1: OVERVIEW OF PRODUCT & BRAND MANAGEMENT

TERM 2: APPLIED ANALYTICS IN PRODUCT & BRAND MANAGEMENT

TERM 3: MANAGING PRODUCT LIFE CYCLE

TERM 4: PRODUCT CLASSIFICATION

TERM 5: NEW PRODUCT DEVELOPMENT STRATEGY

TERM 6: MANAGING PRODUCT AND BRAND IN THE DIGITAL ERA

TERM 7: BUILD-MEASURE-LEARN FRAMEWORK

TERM 8: APPLIED BUSINESS MODEL

TERM 9: LUXURY BRAND MANAGEMENT

TERM 10: BRAND MANAGEMENT & BRAND LEADERSHIP

TERM 11: FINAL PROJECT SUBMISSION



Online Applications


Programme Faculty In-Charge

One of the top management faculties in India.
Instructor Dr. Arcgit V. Tapar

Dr. Archit V. Tapar

Indian Institute of Management Indore

Archit is a faculty in the Marketing Management Area at IIM Rohtak. A marketing fellow from IIM Indore with masters in management from Mumbai University, Archit has also been a faculty for Marketing at PICT-STM, Pune and Marketing Manager for a chemical firm at Mumbai. He brings with himself a rich combination of academic and industry experience in the field of marketing. His research is primarily on brand anthropomorphism and he has published and presented his work in journals of international repute and conferences worldwide.


  • Professionals will gain theoretical & practical understanding of Product and Brand Management with new emerging technologies and tools.

  • 70% attendance in the live sessions is the minimum eligibility to obtain the certificate.

  • Applied tool in Product and Brand Mangement
IIM Rohtak Certificate Sample

  • Professionals will gain theoretical & practical understanding of Product and Brand Management with new emerging technologies and tools.
  • 70% attendance in the live sessions is the minimum eligibility to obtain the certificate.
  • Applied tool in Product and Brand Mangement
IIM Rohtak Certificate Sample

Admission Timeline


iim admission timeline

Programme Fee

INR 60,000 (+ GST)

  Enrollment Fee   – INR 20,000 (+ GST )

  Instalment 1 Fee – INR 20,000 (+ GST)

  Instalment 2 Fee – INR 20,000 (+ GST)


Admission Process



Online Application


Profile Shortlisting


Enrollment process


Enrollment

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  • Interface with Industry Experts
  • Faculty with Rich Academic and Industry Experience
  • Comprehensive and rigorous programme from IIM
  • Peer group learning


I’m Interested in this Program








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Frequently Asked questions ❓

Answer: You will be awarded with an Executive Certificate in Product and Brand Management from Indian Institute of Management Rohtak (IIM Rohtak).

Answer: At least 10 hours per week of time commitment is expected to be able to graduate from the program.

Answer: The program will be revolving around trending techniques and tools in Product and Brand Management. You may explore more here.

Answer: Yes the program will have a project work!