IIM Rohtak-Executive Program In Product & Brand Management

What participants will learn?

The PG program embraces strategically ever-changing an individual approach toward Business, customers and competition. Classifying precious data to get-up-and-go your decision-making and executing groundbreaking and effective strategies. Maximum strength of participants come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and so on…

AT THE END OF THIS MODULE, YOU WILL BE ABLE TO

Executive Alumni Status of XLRI
Executive Alumni Status University of Washington - Bothell School of Business
PG certificate from both XLRI And University of Washington-Bothell School Of Busines
Industry 4.O version.
Driving the Digital Transformation of Businesses
Lectures Imparted by Industry Experts
Weekend classes for working professional.
Designed for HR, IT, Finance, Operations and CXO level.
Pedagogy - Capstone Projects, Case Studies

Curriculum includes

Unit 1

Analytics, Competition, Digital Transformation & Strategy
Technology Environment & Its Impacts
Different Faces/Digital Strategy Through Analytics
Organizational Culture, Diversity and Ethics- I
What is Digital Transformation, why is it important and how can companies achieve it.
Living with Digital Transformation @Microsoft: The Technology, Business and Culture Framework
Current and Emerging Technologies-I
Analytics, Machine Learning, and AI-1
Project Framework Introduction
Project Intensive
Secured Digital Transformation: Partnership with McKinsey

Unit 2

Analytics, Machine Learning, and AI-II
Common Techniques of Predictive Analytics
Unstructured Analytics
Digital Marketing Framework-Salience, Authority, Engagement, Advocacy
Enhancing organic visibility(SEO), Paid search marketing(googe ads)
Content Marketing, Email Marketing(Mail Chimp)
Social Media Marketing(facebook, Instagram)
Social Media Marketing(Twitter, LinkedIn, Snapchat)
Hands on Exercise
Case Analysis
Technology and Market Leadership-1
The Digital Transformation of Contracts Management

Unit 3

Technology and Market Leadership-II
Creating Synergies
Strategic Frameworks for Creating Change
Inspiring Digital Transformation Through Creativity
Project Lab Intensive
Digital Transformation Startup Panel
What is IoT and what are their applications?
IoT Applications by Industries(Agriculture, Consumer Use, Healthcare)
IoT Applications by Industries(Insurance, Manufacturing, Retail)
IoT Applications by Industries(Transportation, Utilities/Energy)
The future of IoT and its association with technologies like ITIL, Blockchain&Big Data
FinTech Intensive

Unit 4

DNA of Digital Transformation
Digital Transformation of Business Processes
Managing Digital Risk
Covid Digital Transformation Design Challenge
Digital Transformation of Services
Co-Creation of Digital Value-
Project Lab Intensive
The Analytics Landscape at Oracle

Unit 5

People Analytics Panel
Focused Project Consultation
Healthcare Transformation Panel
Project Intensive
Robotic Process Automation @ Microsoft- The Finance Perspective
Final project preperation
Final project presentation

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Program Overview

Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers.
Product and brand management certification program with IIM Rohtak is a management certification course for 5 months in which you will learn from India’s leading faculty and industry mentors about the technologies and methodologies that assist you to strengthen the brand’s position and overcome the threats.
Product and Brand Management plays a vital role in business strategy. Whether you are a brand manager, product marketer, business leader, or entrepreneur, this certificate course will be very beneficial for you to enhance your product or brand’s market value. This program will help you to build a foundation block for your brand and a better understanding of the customer approach. By completing this course, you will become expertise in making critical decisions about brand repositioning and extension. You’ll get the opportunity to learn important facets of analyzing, understanding and managing your product and brand for generating long-term value as well as highest success. After taking up this course, you will be able to manage both products and brands to engage more audience. Not only this, you will also dive deeper into the business impact of product and brand management initiative and systematically strategize plans to excel in the field.

Admission Cycle Closing
28th Feb, 2022

Duration
5 Months

Campus Immersion
IIM Rohtak

Certifications from IIM ROHTAK

TAM, SAM Market Analysis

AARRR & HEART Framework & Cohort Analysis

MVP & its Importance

Learn Product Conceptual Design Process

Applied Product Mix Strategies

Acquire Abilities to design Brand Management Strategies

Learn Product Differentiation Strategies

Program Overview

Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers. When an organization makes its products and services attached to its clients is Brand Management, whereas the way of reaching a product to customers and generating a positioning value in the market is Product Management. Product and brand management certification program with IIM Rohtak is a management certification course for 5 months in which you will learn from India’s leading faculty and industry mentors about the technologies and methodologies that assist you to strengthen the brand’s position and overcome the threats. Product and Brand Management plays a vital role in business strategy. Whether you are a brand manager, product marketer, business leader, or entrepreneur, this certificate course will be very beneficial for you to enhance your product or brand’s market value. This program will help you to build a foundation block for your brand and a better understanding of the customer approach. By completing this course, you will become expertise in making critical decisions about brand repositioning and extension. You’ll get the opportunity to learn important facets of analyzing, understanding and managing your product and brand for generating long-term value as well as highest success. After taking up this course, you will be able to manage both products and brands to engage more audience. Not only this, you will also dive deeper into the business impact of product and brand management initiative and systematically strategize plans to excel in the field.

Admission Cycle Closing 1st Slot
25th December, 2021

Duration
5 Months

Campus Immersion
IIM Rohtak

Certifications from IIM ROHTAK

TAM, SAM Market Analysis

AARRR & HEART Framework & Cohort Analysis

MVP & its Importance

Learn Product Conceptual Design Process

Applied Product Mix Strategies

Acquire Abilities to design Brand Management Strategies

Learn Product Differentiation Strategies

Who Is This Program for?

Aspirant seeking to have fastest career....Show More growth into Prodcut Management, Brand Management & Luxury Brand Management Roles. Show Less

What Will I Learn From the Program?

Gain competency to build and manage the end....Show More -to-end product lifecycle successfully Apply Environmental analysis, competitive analysis, TAM, SAM user research method, user need gathering, user journey mapping, conceptual design, and wireframe. Show Less

Term1

Term2

Term3

Term4

Term5

Term6

Term7

Term8

Term9

Term10

Term11

Product marketing concept and Category Management
MVP and its Importance
User Research Methods
Customer Need Gathering process
User Journey Mapping
Conceptual Design
Wireframe

During crisis, Product Portfolio
Product Mix Strategy.
Segmentation & Product differentiation Strategies.
Pricing Model Strategies
Go to market strategy
MIX Marketing
Acquisition, Activation, Retention, Engagement, Referral Strategies

Competition, Uncovering Needs, Buyer Behavior Analysis.
Qualitative & Quantitative Research Methods.
Product Testing & New Product Pricing
Disruption and Innovation, (including service innovations in e-commerce).

Testing and Validating MVP
Identifying Metrics: AARRR & HEART Framework
Segmentation & Cohort Analysis

Digital promotions: Sponsored Search Marketing

Overview of Google Ad-words
Ad-words Account Structure, Ad Creating Formats
Targeting Methods
Advanced Search Network Advertising, Keyword Planner

Environmental Analysis
Competitor Analysis
Market Sizing
TAM, SAM, Target Market
R&D, Interviews, Surveys

Building B2B Product
Building B2C
B2C & B2B Scenario

Canvas-BCG
Ansoff matrix
Michael Porte

Consumer brand knowledge & Managing brand portfolios.
To brand or not to brand Strategy.
Brand positioning and positioning map.
Brand building strategies.

Online Applications

TERM 1: OVERVIEW OF PRODUCT & BRAND MANAGEMENT

TERM 2: APPLIED ANALYTICS IN PRODUCT & BRAND MANAGEMENT

TERM 3: MANAGING PRODUCT LIFE CYCLE

TERM 4: PRODUCT CLASSIFICATION

TERM 5: NEW PRODUCT DEVELOPMENT STRATEGY

TERM 6: MANAGING PRODUCT AND BRAND IN THE DIGITAL ERA

TERM 7: BUILD-MEASURE-LEARN FRAMEWORK

TERM 8: APPLIED BUSINESS MODEL

TERM 9: LUXURY BRAND MANAGEMENT

TERM 10: BRAND MANAGEMENT & BRAND LEADERSHIP

TERM 11: FINAL PROJECT SUBMISSION

Dr. Archit V. Tapar

Indian Institute of Management Rohtak

Archit is a faculty in the Marketing Management Area at IIM Rohtak. A marketing fellow from IIM Indore with masters in management from Mumbai University, Archit has also been a faculty for Marketing at PICT-STM, Pune and Marketing Manager for a chemical firm at Mumbai. He brings with himself a rich combination of academic and industry experience in the field of marketing. His research is primarily on brand anthropomorphism and he has published and presented his work in journals of international repute and conferences worldwide.

Professionals will gain theoretical & practical understanding of Product and Brand Management with new emerging technologies and tools.

70% attendance in the live sessions is the minimum eligibility to obtain the certificate.

Applied tool in Product and Brand Mangement

Enrollment Fee – INR 20,000 (+ GST )

Instalment 1 Fee – INR 20,000 (+ GST)

Instalment 2 Fee – INR 20,000 (+ GST)

Admission Process

Online Application

Profile Shortlisting

Enrollment process

Enrollment

Mr. Himanshu Gogia
5+ Years Experience in the Banking Industry

Ms. Nilima Gurnani,
Business Analyst, Capgemini

Mr. Piyush Sharma
Batch Of 2019-2020

Ms. Divya Manocha
Pursued the Executive PGDM, 2019

Ms. Pooja Singh
pursued the Executive PGDM course

Particulars	Amount (in INR)
Tution Fees	7,68,000
Text Book / Reading Material	30,000
Student Activities/ Welfare	12,000
Library Fee	26,000
Lodging (single AC Room)	2,10,000
Boarding	1,38,000
Subtotal	1,38,000
Security Deposit	10,000
Alumni - Life Membership	6,000

Particulars	Amount (in USD)
Tution Fees	11,300
Text Book / Reading Material	450
Student Activities/ Welfare	200
Library Fee	350
Lodging (single AC Room)	3,000
Boarding	2,000
Subtotal	17,300
Security Deposit	100
Alumni - Life Membership	100

I’m Interested in this Program

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Interface with Industry Experts
Faculty with Rich Academic and Industry Experience
Comprehensive and rigorous programme from IIM
Peer group learning

I’m Interested in this Program

By clicking Apply Now, you agree to our terms and conditions and our privacy policy.

CURRICULUM

What participants will learn?

Detailed Curriculum

AT THE END OF THIS MODULE, YOU WILL BE ABLE TO

CERTIFICATE