PG Certificate in Digital Transformation & Business Analytics
The PG program embraces strategically ever-changing an individual approach toward Business, customers and competition. Classifying precious data to get-up-and-go your decision-making and executing groundbreaking and effective strategies. Maximum strength of participants come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and so on…
Product and brand management is no more just about making
and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers.
Product and brand management certification program with IIM Rohtak is a management certification
course for 5 months in which you will learn from India’s leading faculty and industry mentors about the
technologies and methodologies that assist you to strengthen the brand’s position and overcome the
threats.
Product and Brand Management plays a vital role in business strategy. Whether you are a brand
manager, product marketer, business leader, or entrepreneur, this certificate course will be very
beneficial for you to enhance your product or brand’s market value. This program will help you to build
a foundation block for your brand and a better understanding of the customer approach. By
completing this course, you will become expertise in making critical decisions about brand
repositioning and extension. You’ll get the opportunity to learn important facets of analyzing,
understanding and managing your product and brand for generating long-term value as well as
highest success. After taking up this course, you will be able to manage both products and brands to
engage more audience. Not only this, you will also dive deeper into the business impact of product and
brand management initiative and systematically strategize plans to excel in the field.
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Indian Institute of Management Rohtak
Archit is a faculty in the Marketing Management Area at IIM Rohtak. A marketing fellow from IIM Indore with masters in management from Mumbai University, Archit has also been a faculty for Marketing at PICT-STM, Pune and Marketing Manager for a chemical firm at Mumbai. He brings with himself a rich combination of academic and industry experience in the field of marketing. His research is primarily on brand anthropomorphism and he has published and presented his work in journals of international repute and conferences worldwide.
INR 60,000 (+ GST)
Enrollment Fee – INR 20,000 (+ GST )
Instalment 1 Fee – INR 20,000 (+ GST)
Instalment 2 Fee – INR 20,000 (+ GST)
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