MDI Murshidabad

Executive Program in

Product & Brand Management

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Admissions Closing on 01 Feb 22

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About this course

Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers.

When an organisation makes its products and services attached to its clients is Brand Management, whereas the way of reaching a product to customers and generating a positioning value in the market is Product Management.

  • Live Lectures: Every Weekend
  • Admissions Closing: 01 Feb 22
  • Suggested Study: 10-12 hrs/week
  • EMI Options: Starting at INR 15000/-
  • Programmme Fee: 60,000+GST

Key Highlights

  • PG Certification from MDI M.
  • Weekend Sessions
  • Live Projects
  • Luxury Brand Management Sessions
  • Alumni Status of MDI M.
  • Zero Cost EMI Available
  • Peer to Peer Learning
  • Live & Interactive Sessions
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Are you eligible for this course ?

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Tools covered in this course

Course curriculum

Faculty

Learn from one of the top management faculties in India.

Dr. Biranchi Narayan Swar

Dr. Biranchi Narayan Swar

Professor, Marketing

Dr. Biranchi is Ph.D. (Marketing of Services). Dr. Swar has been awarded the National Scholarship from Ministry of HRD, Government of India. He has more than 16 years of rich teaching, research and industry experience in reputed organizations. Before joining MDI-M, he was serving as an Associate Professor at Symbiosis International

Dr. Yukti Sharma

Dr. Yukti Sharma

Assistant Professor, Marketing

Dr. Yukti Sharma is an Assistant Professor in the area of marketing at MDI Murshidabad. She recently completed her Post-Doctoral Research Fellowship in Marketing from Indian Institute of Management (IIM) Calcutta. She did her doctoral studies in ‘Marketing at subsistence marketplace’ from Department of Management Studies, Jamia Hamdard (Institute of Eminence).

Dr. Manoj Gour Chintaluri

Dr. Manoj Gour Chintaluri

Assistant Professor, Marketing

Dr. Chintaluri is a PGD from NMIMS, Mumbai and holds a PhD from Gitam University, Visakhapatnam in the area of Marketing (2020). He has been associated with the Industry as a practitioner for 25 years. He has led Sales & Mktg functions predominantly in the B2C category of business with likes of Alcobev, FMCG, Telecom.

How To Enroll

Online Application
Profile Shortlisting
Enrollment process
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About MDI Murshidabad

MDI Murshidabad has hosted several events organized by student driven clubs and committees. Notable among these are Vicarana and Budget Xpress, both annual events. Others are, Brandify 2.0, FinQuest, SigMa’16, TRiVIa’16, tHRust 1.0 and HrUdbhav, which are organized by the subject specific Clubs. Gender Sensitization Programs, and others, along with Quizzes, Case studies and other management competitions, are among the variety of regular events in the campus. Our students have also shown their talent by participating and winning accolades in competitions held at other renowned B-schools in the country.

It has always been the endeavour of the Institute to strengthen the core faculty. Presently, we have a good mix of young, dynamic and experienced faculty members, who double up as institution builders and student mentors. While faculty from MDI Gurgaon (MDIG) regularly take classes at Murshidabad, our students also get the opportunity to interact with specialized faculty from other top institutions in the region like, IIM Calcutta, ISI Calcutta, Jadavpur University, Calcutta University, IIFT, etc. Distinguished personalities across India in the field of academics, industry, business, government, culture and international relations, pay frequent visits to MDIM to address and interact with the students.

Knowledge shapes character. And character is the essence of your identity. MDI Murshidabad aspires to be the crucible wherein your identity is metamorphosed through an exclusive process of all round education, layered between co-curricular and beyond-academic activities. This invitation is open to the deserving only. Take up the challenge!

We are highly focused to create an ethical and knowledge centric culture that values outstanding academic excellence, training, research and consultancy. We follow three pronged approach- connect, nurture and grow, with open doors at all levels.

MDIM vision is to be internationally excellent business school known for our academic ambition and influence in building a responsible future for both business and society globally.

Please don’t hesitate to get in touch with us if you are interested in collaborating or learning more about MDI Murshidabad.

Wish you the very Best.

Prof. (Dr.) Atmanand
Director, MDI Murshidabad

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