Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers.
When an organisation makes its products and services attached to its clients is Brand Management, whereas the way of reaching a product to customers and generating a positioning value in the market is Product Management.
Learn from one of the top management faculties in India.
Dr. Biranchi is Ph.D. (Marketing of Services). Dr. Swar has been awarded the National Scholarship from Ministry of HRD, Government of India. He has more than 16 years of rich teaching, research and industry experience in reputed organizations. Before joining MDI-M, he was serving as an Associate Professor at Symbiosis International
Dr. Yukti Sharma is an Assistant Professor in the area of marketing at MDI Murshidabad. She recently completed her Post-Doctoral Research Fellowship in Marketing from Indian Institute of Management (IIM) Calcutta. She did her doctoral studies in ‘Marketing at subsistence marketplace’ from Department of Management Studies, Jamia Hamdard (Institute of Eminence).
Dr. Chintaluri is a PGD from NMIMS, Mumbai and holds a PhD from Gitam University, Visakhapatnam in the area of Marketing (2020). He has been associated with the Industry as a practitioner for 25 years. He has led Sales & Mktg functions predominantly in the B2C category of business with likes of Alcobev, FMCG, Telecom.
MDI Murshidabad has hosted several events organized by student driven clubs and committees. Notable among these are Vicarana and Budget Xpress, both annual events. Others are, Brandify 2.0, FinQuest, SigMa’16, TRiVIa’16, tHRust 1.0 and HrUdbhav, which are organized by the subject specific Clubs. Gender Sensitization Programs, and others, along with Quizzes, Case studies and other management competitions, are among the variety of regular events in the campus. Our students have also shown their talent by participating and winning accolades in competitions held at other renowned B-schools in the country.
It has always been the endeavour of the Institute to strengthen the core faculty. Presently, we have a good mix of young, dynamic and experienced faculty members, who double up as institution builders and student mentors. While faculty from MDI Gurgaon (MDIG) regularly take classes at Murshidabad, our students also get the opportunity to interact with specialized faculty from other top institutions in the region like, IIM Calcutta, ISI Calcutta, Jadavpur University, Calcutta University, IIFT, etc. Distinguished personalities across India in the field of academics, industry, business, government, culture and international relations, pay frequent visits to MDIM to address and interact with the students.
Knowledge shapes character. And character is the essence of your identity. MDI Murshidabad aspires to be the crucible wherein your identity is metamorphosed through an exclusive process of all round education, layered between co-curricular and beyond-academic activities. This invitation is open to the deserving only. Take up the challenge!
We are highly focused to create an ethical and knowledge centric culture that values outstanding academic excellence, training, research and consultancy. We follow three pronged approach- connect, nurture and grow, with open doors at all levels.
MDIM vision is to be internationally excellent business school known for our academic ambition and influence in building a responsible future for both business and society globally.
Please don’t hesitate to get in touch with us if you are interested in collaborating or learning more about MDI Murshidabad.
Wish you the very Best.
Prof. (Dr.) Atmanand
Director, MDI Murshidabad
The session was really great, we had a brief discussion on a case study.Here I learned about making decisions on information based data and not making decisions based on emotions and irrational assumptions.
Understood that just reading and writing a one pager is not enough.... Need to read multiple times before coming to class.
I have an interview lined up for one big job opportunity. All thanks to IIM Rohtak, I have been getting job related calls very frequently these days.
It was very good and also the learnings are helpful for my career perspective.
Colleges offer only undergraduate degrees while universities offer graduate degrees as well, but the terms are often used interchangeably.
Associate: a two-year program that either leads to a specific vocation or transitions to a bachelor program. Bachelor: a four or five-year program where students earn credits in a wide variety of courses.
Masters: two-year degree providing additional specialization. Doctorate: five to eight-year program certifying the student as a trained research scholar and/or professor.
With permission of the International Student Office, international students may work on campus up to 20 hours/week their first year and can apply to work off-campus in subsequent years.
Distance education occurs when a student and an instructor are in different places. Learning occurs by mail, telephone, internet, or by other means.