IIM Rohtak

Executive Program in

Product & Brand Management(Batch 5th)


Admissions Closing on 11 Jun 23

About this course

Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out from the crowd and it will be remembered by the consumers. Product and brand management certification program with IIM Rohtak is a management certification course for 3-4 months in which you will learn from India’s leading faculty and industry mentors about the technologies and methodologies that assist you to strengthen the brand’s position and overcome the threats.

  • Live Lectures: 50 Hours
  • Duration: 3-4 Months
  • Admissions Closing: 11 Jun 23
  • Suggested Study: 10-12 hrs/week
  • EMI Options: Starting at INR 16500/-
  • Batch Start: 06 Aug 23
  • Program Fee: 66,000+GST

Key Highlights

  • Earn certificate from IIM
  • Befit for Product Management roles
  • Brand your CV/Profile with IIM name
  • Learn Product Management Life Cycle
  • Lean product management applied analytics
  • Be acquainted with the most in-demand analytics tools
  • Acquire Abilities to Design Brand Management Strategies
  • Understand Product Mix Strategies, Frameworks, TAM, SAM
  • The IIM program can boost your product and brand management career ahead

Are you eligible for this course ?


Tools covered in this course

Course curriculum


Learn from one of the top management faculties in India.

Prof. Jitendra K. Das

Dr. Neha Bhardwaj

Ph.D : FMS, Delhi
Prof. Ashok Kumar Harnal

Dr. Archit V. Tapar

Fellow, IIM Indore
Prof. Rakhi Tripathi

Dr. Rama Shankar Yadav

Fellow, IIM Ahmedabad
Dr. Ankit Kesharwani

Dr. Ankit Kesharwani


How To Enroll

Online Application
Profile Shortlisting
Enrollment process

About IIM Rohtak

Indian Institute of Management Rohtak is the IIM established by the Ministry of HRD, Government of India by IIM Act 2017. IIM Rohtak is an institute of national importance as per Ministry of HRD, Government of India.

Established in 2009, Indian Institute of Management Rohtak is a benchmark for top management education in India with a vision to become a global leader in due course. The institute has an enlightened and progressive leadership, acclaimed faculty members, extensive infrastructure and robust teaching pedagogy in place. It continues to impart knowledge in the management domain with a unique cross-functional perspective to prepare future leaders who can manage and create powerful organizations. To realize the vision of the Institute, IIM Rohtak is providing world-class education in management not only through full-time and regular programmes but also through various long duration and short duration programmes.

Located within the National Capital Region (NCR) of India, IIM Rohtak is 90 minutes from Delhi international airport. The state-of-the-art campus spread over an area of 200 acres is strategically located on National Highway - 10 and is well connected to Delhi.

IIM Rohtak has been ranked amongst the top five IIMs in research. Institute offers a dynamic environment for high-quality research in all functional areas of management that will benefit various segments of the business and society.

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