IIM Amritsar

Executive Certificate Program in

Product & Brand Management


Admissions Closing on 02 Jul 23

About this course

Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers.
1. Product Development: You will learn how to develop products that meet customer needs, create value, and differentiate your brand from competitors.
2. Brand Management: You will gain an understanding of how to build and manage strong brands, create brand equity, and develop brand strategies that support business goals.
3. Consumer Behaviour: You will learn how to understand consumer behaviour and use insights to develop marketing strategies that resonate with target audiences.
Marketing Strategy: You will develop a deep understanding of the marketing mix and how to use it to develop effective marketing strategies that align with business objectives.
4. Sales Management: You will gain an understanding of how to manage sales teams, develop sales strategies, and measure sales effectiveness.
5. Digital Marketing: You will learn how to leverage digital channels to reach customers, build brand awareness, and drive sales.
By the end of the course, you will have gained a comprehensive understanding of product and brand management and developed practical skills that you can apply in your own organization. This can help you to develop and launch successful products, build strong brands, and drive business growth.

  • Live Lectures: 60 Hours
  • Duration: 4 months
  • Admissions Closing: 02 Jul 23
  • Suggested Study: 10-12 hrs/week
  • EMI Options: 3 EMIs
  • Batch Start: 02 Jul 23
  • Program Fee: 60,000+GST

What May I Become

Key Highlights

  • Earn IIM Amritsar Alumni Status
  • Own IIM Amritsar domain email ID
  • IIM Amritsar 2 day-long campus immersion.
  • Learn from world-class Faculty of IIM Amritsar.
  • Industry-recognized Executive Certificate from IIM Amritsar
  • Networking & Learning with Experienced Peers
  • Experiential learning, hands-on training on tools and business simulations are an integral part of the program
  • 4-months rigorous program with casebased interactive sessions, assignments, periodic evaluations and practical projects

Frequently Asked Questions

  • What skills will I gain from this course IIM Product and brand Management course?

    The IIM Product and Brand Management course is designed to equip you with a wide range of skills that are essential for managing and promoting products and brands effectively. Here are some of the key skills you can expect to gain from this course: You will learn how to identify and evaluate product opportunities, develop product strategies, and create effective product roadmaps. You will also learn how to manage the product lifecycle and conduct market research to better understand customer needs. Brand Management: You will learn how to build and manage strong brands by developing brand strategies, creating brand messaging, and conducting brand audits. You will also learn how to measure brand equity and track brand performance. Marketing Strategy: You will learn how to develop effective marketing strategies that are aligned with business objectives and target audience needs. You will also learn how to evaluate the effectiveness of marketing campaigns and make data-driven decisions to optimize marketing performance.
    Consumer Behavior: You will gain a deep understanding of consumer behavior and learn how to use consumer insights to inform product and brand decisions. You will also learn how to create customer personas and use them to develop effective marketing campaigns.
    Analytics and Metrics: You will learn how to use analytics and metrics to measure the effectiveness of marketing campaigns, track brand performance, and evaluate product success. You will also learn how to use data to make informed decisions and optimize marketing performance.
    Communication and Collaboration: You will develop strong communication and collaboration skills that are essential for working effectively with cross-functional teams. You will also learn how to present your ideas and strategies effectively to stakeholders and clients.

  • Will the program give ALUMNI status?

    Yes, IIM Amritsar ALUMNI status along with many alumni benefits.

  • Will the program get participants the IIM Amritsar domain EMAIL ID?

    Yes, the program will get the participant’s IIM Amritsar domain EMAIL ID. Example yourname@IIMAmritsar.ac.in.

  • How will this course help me achieve my career goals?

    The course will help you develop specialized skills in product and brand management, which are highly valued in industries such as marketing, advertising, and product development. These skills will make you more competitive in the job market and help you advance in your career.
    Gain industry-relevant knowledge: The course is designed to provide you with industry-relevant knowledge that is directly applicable to real-world business challenges. This knowledge can help you make more informed decisions, solve complex problems, and develop effective strategies.
    Build a strong professional network: The course will give you the opportunity to interact with industry experts, guest speakers, and fellow professionals, allowing you to build a strong professional network. This network can help you find job opportunities, gain insights into industry trends, and connect with potential mentors.
    Enhance your resume: Completing the IIM Product and Brand Management course will enhance your resume and demonstrate to employers that you have the skills and knowledge necessary to succeed in product and brand management roles. This can help you stand out in the job market and increase your chances of landing interviews and job offers.
    Open up new career opportunities: The skills and knowledge you gain from the course can help you qualify for new career opportunities, such as product manager, brand manager, marketing manager, or advertising executive. These roles offer higher salaries, greater responsibility, and increased opportunities for advancement.
    Overall, the IIM Product and Brand Management course can help you achieve your career goals by providing you with specialized skills, industry-relevant knowledge, a strong professional network, an enhanced resume, and new career opportunities..

  • What is the accreditation of the course and will it be recognized by my employer?

    The IIM Product and Brand Management course is a highly reputable course offered by the Indian Institute of Management (IIM), which is one of the most prestigious business schools in India. IIMs are recognized globally for their high academic standards, rigorous coursework, and experienced faculty.
    Moreover, the IIM Product and Brand Management course is designed in consultation with industry experts and is regularly updated to keep up with the latest trends and best practices in product and brand management. This ensures that the course is relevant and useful for professionals in the industry.
    Overall, the IIM Product and Brand Management course is highly reputable, accredited, and recognized by employers across India.

  • Will there be an IIM campus Visit?

    Yes the program will have 2 days campus visit: Visiting the IIM campus can give you a firsthand experience of the learning environment, which is known for its rigorous coursework, experienced faculty, and collaborative learning approach. This can help you gain a better understanding of the course content and the IIM approach to education.
    Networking opportunities: The IIM campus visit can also offer networking opportunities, where you can interact with other students, alumni, and faculty members. These interactions can help you build relationships, expand your professional network, and gain insights into industry trends and best practices.
    Exposure to industry experts: The IIM campus visit may include sessions with industry experts, who can share their experiences and insights on product and brand management. These sessions can be a valuable learning opportunity and offer a chance to ask questions and gain new perspectives.
    Cultural immersion: The IIM campus visit can also offer a chance to immerse yourself in the local culture and gain a better understanding of India's business and social landscape. .

Course curriculum


Learn from one of the top management faculties in India.

Aarushi Jain

Aarushi Jain

Ph.D., IIM Indore
Amit Gupta

Amit Gupta

PhD, University of Maryland
Ananya Syal

Ananya Syal

PhD, IIM Ahmedabad
Ankit Sharma

Ankit Sharma

PhD, IIM Lucknow
Arun Kumar Kaushik

Arun Kumar Kaushik

PhD, IIT Roorkee
Aswathy Asokan Ajitha

Aswathy Asokan Ajitha

PhD, IIT Madras & Curtin University

How To Enroll

Online Application
Profile screening
Profile Shortlisting
offer Letter

About IIM Amritsar

Indian Institute of Management (IIM) Amritsar is the 15th IIM set up by the Ministry of Human Resource Development with the support of the Government of Punjab. Being located in Amritsar, the land of the Golden Temple and Wagah Border, the Institute bene- fits from the enriching experience offered by this holy city. The Institute is currently run in the Punjab Insti- tute of Technology Building, 5 km away from the railway station and 10 km from the airport.
Its perma- nent campus will be constructed about 7 km from the ISBT and 8.5 km from the railway station, making it easily accessible.
IIM Amritsar believes in collectively igniting possibil- ities. Towards fulfilling this objective, the institute plays a crucial role in human capital development by offering various programs like MBA, MBA Business Analytics, MBA HR, EMBA, PhD and various short – and long-term executive education programs. Owing to its indefatigable allegiance to providing exemplary education, IIM Amritsar has established itself as the vanguard of quality education and learning in a short span of time.
The Institute follows the same pedagogy as practiced by the other members of the prestigious IIM fraternity. With the state-of-the-art infrastructure, IIM Amritsar provides a nurturing environment for its students to learn and grow. IIM Amritsar also focuses on creating an entrepreneurial culture, where the students and faculty work together to create the best enterprising solutions. Besides getting to learn from qualified fac- ulty and industry leaders, the students, here, learn by involving themselves in various club and committee activities.
The tireless efforts of our students result in their winning many corporate and B-school competi- tions and, ultimately, their bagging promising career opportunities..

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