IIM Amritsar

Executive Certificate Program in

Digital Marketing & Analytics


Admissions Closing on 04 Jun 23

About this course

The Executive certificate program in Digital Marketing and Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making.

The IIM Amritsar course will provide you with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques. The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analysis

1. Acquiring in-demand skills: Digital marketing is an ever-evolving field, and a digital marketing course can provide you with the latest knowledge and skills required to succeed in this field.

2. Career growth opportunities: Digital marketing is a fast-growing industry with a high demand for skilled professionals. Completing a digital marketing course can enhance your career prospects and open up opportunities for growth and advancement.

3. Better job prospects: A digital marketing course can equip you with the skills that employers are looking for, making you a more attractive candidate for job openings in this field.

  • Live Lectures: 60 Hours
  • Duration: 4 months
  • Admissions Closing: 04 Jun 23
  • Suggested Study: 10-12 hrs/week
  • EMI Options: 3 EMIs
  • Batch Start: 04 Jun 23
  • Program Fee: 60,000+GST

Key Highlights

  • Own IIM Domain Email ID
  • Earn IIM Amritsar Executive Alumni Status
  • IIM Amritsar 2 day-long campus immersion
  • Learn from world-class Faculty of IIM Amritsar
  • Networking & Learning with Experienced Peers
  • Industry-recognized Executive Certificate from IIM Amritsar
  • A program with casebased interactive sessions, assignments, periodic evaluations and practical projects
  • Experiential learning, hands-on training on tools and business simulations are an integral part of the program

Frequently Asked Questions

  • How does this Certificate Program Help?

    The digital marketing course can provide you with the skills and knowledge you need to succeed in the digital marketing industry, and it can also help you stand out from other job applicants. 1. Better Salary and Job Security: With the growing demand for digital marketers, companies are willing to pay good salaries to individuals who possess the right skillset. Digital marketing jobs also offer job security as businesses of all sizes require digital marketing services. 2. Improved Marketing Strategies: A digital marketing course will teach you how to create and implement effective marketing strategies that can help businesses grow and succeed in today's digital landscape.

  • Will the program give ALUMNI status?

    Yes,IIM Amritsar ALUMNI status along with many alumni benefits.

  • Will the program get participants the IIM Amritsar domain EMAIL ID?

    Yes, the program will get the participant’s IIM Amritsar domain EMAIL ID. Example yourname@IIMAmritsar.ac.in.

  • What is the accreditation of the course and will it be recognized by my employer?

    IIM (Indian Institutes of Management) is a group of premier business schools in India that offer a variety of management courses.in general, IIM courses are highly respected and recognized in the business world and can provide valuable credentials to enhance your career. Many employers in India and abroad consider IIM graduates to be among the best in their field and seek them out for employment.

  • Is there any networking opportunities available if i do an executive development course from IIM?

    Yes, executive development courses offered by IIMs often provide networking opportunities for participants. These courses are designed for working professionals who want to enhance their skills and knowledge while continuing to work in their current roles. As a result, the courses are often structured to include interactive sessions, group discussions, and case studies, which provide opportunities for participants to network and connect with other professionals in their field. Networking opportunities are valuable for executives seeking to expand their professional networks, gain new insights, and develop new business relationships. They can help participants to stay up-to-date with industry trends, gain new perspectives, and access new job opportunities.

  • How will the executive development IIM course help me achieve my career goals?

    The executive development courses offered by IIMs are designed to help working professionals enhance their skills, knowledge, and abilities, and to advance in their careers. Here are some ways in which an executive development course from IIM can help you achieve your career goals:
    Skill enhancement: The course curriculum is designed to provide you with advanced knowledge and practical skills that can help you become more effective in your current role or move into a new position.
    Network building: As discussed earlier, executive development courses provide ample opportunities for networking with other professionals in your field, which can help you build lasting relationships and gain new perspectives.
    Career advancement: By enhancing your skills and knowledge, you can become more valuable to your current employer and be better positioned to take on new responsibilities and roles. You may also be better equipped to pursue new career opportunities outside your organization.
    Industry recognition: Courses from IIMs are highly respected in the business world and can provide valuable credentials that can help you stand out from the competition.
    Personal growth: Executive development courses often provide opportunities for personal growth and self-reflection, which can help you better understand your strengths and weaknesses and identify areas for improvement.
    Overall, an executive development course from IIM can provide you with the tools, knowledge, and networks needed to achieve your career goals, whether that involves advancing within your current organization, pursuing new career opportunities, or starting your own business..

Tools covered in this course

Course curriculum


Learn from one of the top management faculties in India.

View All
Aarushi Jain

Aarushi Jain

Ph.D., IIM Indore
Amit Gupta

Amit Gupta

PhD, University of Maryland
Ananya Syal

Ananya Syal

PhD, IIM Ahmedabad
Ankit Sharma

Ankit Sharma

PhD, IIM Lucknow
Arun Kumar Kaushik

Arun Kumar Kaushik

PhD, IIT Roorkee
Aswathy Asokan Ajitha

Aswathy Asokan Ajitha

PhD, IIT Madras & Curtin University

How To Enroll

Online Application
Profile screening
Profile Shortlisting
offer Letter

About IIM Amritsar

Indian Institute of Management (IIM) Amritsar is the 15th IIM set up by the Ministry of Human Resource Development with the support of the Government of Punjab. Being located in Amritsar, the land of the Golden Temple and Wagah Border, the Institute bene- fits from the enriching experience offered by this holy city. The Institute is currently run in the Punjab Insti- tute of Technology Building, 5 km away from the railway station and 10 km from the airport.
Its perma- nent campus will be constructed about 7 km from the ISBT and 8.5 km from the railway station, making it easily accessible.
IIM Amritsar believes in collectively igniting possibil- ities. Towards fulfilling this objective, the institute plays a crucial role in human capital development by offering various programs like MBA, MBA Business Analytics, MBA HR, EMBA, PhD and various short – and long-term executive education programs. Owing to its indefatigable allegiance to providing exemplary education, IIM Amritsar has established itself as the vanguard of quality education and learning in a short span of time.
The Institute follows the same pedagogy as practiced by the other members of the prestigious IIM fraternity. With the state-of-the-art infrastructure, IIM Amritsar provides a nurturing environment for its students to learn and grow. IIM Amritsar also focuses on creating an entrepreneurial culture, where the students and faculty work together to create the best enterprising solutions. Besides getting to learn from qualified fac- ulty and industry leaders, the students, here, learn by involving themselves in various club and committee activities.
The tireless efforts of our students result in their winning many corporate and B-school competi- tions and, ultimately, their bagging promising career opportunities..

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