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Key Features

PG Certification from MDI M.
Weekend Sessions
Live Projects
Luxury Brand Management Sessions
Alumni Status of MDI M.
Zero Cost EMI Available
Peer to Peer Learning
Live & Interactive Sessions

Program Overview

Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers.

When an organization makes its products and services attached to its clients is Brand Management, whereas the way of reaching a product to customers and generating a positioning value in the market is Product Management.

Product and brand management certification program with MDI (Management Development Institute) Murshidabad is a management certification course for 5 months in which you will learn from India’s leading faculty and industry mentors about the technologies and methodologies that assist you to strengthen the brand’s position and overcome the threats.

Product and Brand Management plays a vital role in business strategy. Whether you are a brand manager, product marketer, business leader, or entrepreneur, this certificate course will be very beneficial for you to enhance your product or brand’s market value. This program will help you to build a foundation block for your brand and a better understanding of the customer approach. By completing this course, you will become expertise in making critical decisions about brand repositioning and extension. You’ll get the opportunity to learn important facets of analyzing, understanding and managing your product and brand for generating long-term value as well as highest success. After taking up this course, you will be able to manage both products and brands to engage more audience. Not only this, you will also dive deeper into the business impact of product and brand management initiative and systematically strategize plans to excel in the field.

Starts On
July, 2021

5 Months

Program Fee
₹60,000 + GST


Best-in-class content by leading Faculty and industry leaders in the form of videos, cases and projects


  • An overview to product and brand management.
  • Environmental Analysis.
  • Competitor Analysis.
  • Business Model Canvas-BCG, Ansoff matrix, Michael Porte.

  • Product Manager Role and Responsibilities.
  • Product marketing concept and Category Management
  • Competition, Uncovering Needs, Buyer Behavior.
  • Qualitative & Quantitative Research Methods.
  • R&D & Surveys.
  • New Product Development Strategy.
  • Product Testing & New Product Pricing.
  • Disruption and Innovation, (including service innovations in e-commerce).
  • Managing Product Life Cycle/during crisis.
  • Product Portfolio, Product Mix Strategy.
  • Building B2B and B2C Scenario.
  • Segmentation & Product differentiation Strategies.
  • Pricing Models.

  • Brand Management & Brand Leadership.
  • Consumer brand knowledge & Managing brand portfolios.
  • To brand or not to brand Strategy.
  • Brand positioning and positioning map.
  • Brand building strategies.
  • Luxury Brand Management.
  • Managing product and brand in the digital era.
  • Final Project submission.

Weekly Projects

Diverse Batch Profile

Answer: Aspirant seeking to have fastest career growth into Prodcut Management, Brand Management & Luxury Brand Management Roles.

Answer: Understanding how your top line works is what make you one day work as top line, understanding the other part of a business helps you become a good resource for an organization. You will develop leadership & change management skills, Operations efficiency and accuracy, performance management, Lean Management, Planning, forecasting, structing & Re- Structing and so on…

Answer: Operations Manager / Operations Head / Service & Manufactures Ops Head / Lean Six Sigma Consultant / Lead Manufacturing / Process Development / Compliance Structure Expert / Sr. IT Project Manager / IT Project Lead / Business Process Analyst / Performance Excellence and so on…


AI enabled job platform, to help you find the best career oppurtunity
Build a network of like-minded individuals via a powerful
Showcase your project via a platform for potentials recruiters and investors.
Get access to curated NEWS and industry trends

Group Enrollement

GroUP : Power in Numbers

The upTop GroUP enrollment initiative extends specialized benefits to an individual as offers an opportunity to earn while enrolling in the program. It gets you to paycheque even if you are not a part of the program, but your referral is. 

You can enroll as a group of employees/family /friends to avail benefits comprising a customized prize plan, cashback, part-time paycheque, and many more under the Group Enrollment Initiative. 

upTop objective to initiate the GroUP to create part-time job opportunities for many finding it hard to have good survival in this pandemic situation. Also, the AATAM NIRBHAR BHARAT would need more skilled, efficient, and industry-relevant managers than ever. 

Many of us wanted to be mentor, career counselor, and guide however the rat-race pushed us away hence it is the time to fulfill your unfinished dream of being a career guide come true with the GroUP initiative. 

upTop invites every individual to take a step ahead and help someone needed the most.

Answer: Group enrollment is an initiative specially made for buddies do things together. It is also an opportunity for many wanted to take opportunity as part time job and earn while counselling friends, relatives, colleges and family members.

Answer: Group enrollment is the best arrangement as it gives an opportunity to an individual to learn in groups, and monetary benefits to brand it look good and beneficial.

Answer: Your hard work of spreading awareness among your peers will pay you two benefits. One, as become the reason of others career growth and second is the pay cheque. Your will have cash

  • GroUP with friends will get the entire group monitory benefits, your counsellor will give you more information on it.
  • Take this opportunity as part time job and earn regular basis. On every enrollment you will have a pay cheque credited in your bank account.


PGC in Product Brand management

Earn recognized POST GRADUATE certificate from MDI M on successful completion of all evolutions. Your PGC will have achieved GRADE mentioned along with the Alumni status of MDI M.

  • PGC will aid you to shape a better career ahead, advance in your career and add consistency to your long-term employment prospects.
  • Continued development will convince employers and your professional peers that you're qualified, updated and well in alignment with emerging trends.
  • Continuing learning will demonstrate your commitment and focus to your professional career, that you are willing to invest in your future and that will encourage an employer / hiring manager to pick you first.

“the one is not the strongest that survives, neither the smartest that survives, however the one most approachable to adapt, develop & improvise”.

Participation certificate from uptop

Complete all the courses successfully to obtain this prestigious recognition from IIM Rohtak

Get a MBA (Global) Degree from Top 1% of Business Schools Worldwide

Graduate from a B-School with dual accreditation - AACSB and EQUIS

Learn industry relevant skills to enhance your career

Admission Process

Online Application Open

Screening & Shortlisting


Final Apporoval





No Cost EMI at ₹15,000/month
(Applicable to people residing in India)

No Cost EMI Calculator

Total Amount






Loan Calculator

Total Amount


6 M

9 M

12 M

18 M

Loan Interest

10% of Principle

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What’s Included in the Price?

Benefits/ Features
  • Post Graduate Certificate from MDI M.
  • Alumni status of MDI M.
  • Live projects to participate.
  • Case based learning.
  • Career support.
  • Zero cost EMI’s to complement financial aid.
  • Campus visit fee will be over an above the total program fee.

Frequently Asked questions ❓

If you are hesitating, do not worry - we are here to explain
everything you might want to know. Let us help!

Answer: Fill the online profile application, answer the important questions to let selection committee know more about your profile, Application fee is applicable.

Answer: Yes, you do have chance to appear for scholarship, Please establish a contact with a strategic counselor for more information on it.

Answer: You can beak the entire program fee in 3 part payments and pay OR may go for education loan facility and go for 1 year , 2 years EMI options.

Answer: It is all technology driven hence you need to have basic internet , a laptop, tablet , mobile with active CAM and MIC.

Answer: All sessions are live and interactive hence you will have direct interactions with faculty members, batch mates as all attending the session at one place.

Answer: You do not have to worry about it as upTop LMS make sure to record every live session and make it available 24*7 in your LMS access. The LMS carry all recoded sessions, program roadmap, study materiel , case studies, PPT, notes, assessments , quizzes , rewards , points, EMI tracker.

Answer: All live session and campus visit must only be delivered on weekends to make sure not interruption to working schedule.


Take Away upTop Programs Self-Paced Learning Workshop Learning Distance Learning
Interactive Live Sessions - -
Live Guest Lectures - - -
PG Certification - -
Alumni Status - - -
Dual Certification - - -
LMS Access - -
Live Projects - -
E Study Material - -
Industry Expert Sessions -
HR Mentorship - - -
Career Guidance - - -
Soft Skill Development - - -
Recorded session for Revision - -
GPA provided - - -
Campus Visit -
Need to leave Job - - - -
Peer to Peer Learning -